It is our vision to change the way we experience retail. The old days of “stack it high and watch it fly” are over. We believe in creating intentional experiences and products with stories that evoke beauty, love and purpose in this life.
At our core, we believe that travel is important because it opens minds and hearts. We believe that retail is not dead. We believe that every product should have a story. We believe that small businesses are the bedrock of a strong economy.
Beyond our one-of-a-kind kilim footwear & accessories, we always desired to offer a wider product selection that included apparel with subversive takes on classic Americana styles, and preppy but unconventional streetwear.
Before we opened our atelier in Marrakech, one of our first apparel collections was our repurposed Levi's vintage 501s. We source vintage 501 jeans in need of refurbishment and repair them with cool stitchings, paint splatter and deadstock fabrics like vintage American quilts, paint cloth and West African fabrics.
Our in-house tailors & artists work for hours repurposing and repairing each pair of these custom-distressed jeans. The result is a small collection of one-of-a-kind 501s. Each pair has a flair that when worn on the street will stop any passerby to remark, "Where did you get those jeans?!". We respond with, "In our retail stores in Nantucket, Aspen, Los Angeles."
Until now, you had to visit one of our stores to see our repurposed 501s. We are preparing to share our collection online, or you can sign-up for the waiting list by emailing firstname.lastname@example.org or calling 508-955-2288. We will let you know what we have available in your size.